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Marketing Your School
Your Lutheran school is worth knowing. Choose from one of four complete branding campaigns below, and explore our free tips and tools to discover how your school can strategically increase its visibility, clarify its core messages and strengthen awareness of its programs among current and potential families.
Campaigns
Communicating your message starts with a great campaign.
Our campaigns are flexible so that you can customize content to reflect your school's unique message and mission.
Plus, we offer a complete series of materials that go beyond "just" a postcard and help you amplify your message consistently and clearly.
You can choose from early childhood, elementary or high school resources and from three ethnic settings to design a campaign that appeals to your audience and fits your needs.
| "Reaching Higher" Campaign | "Believe In" Campaign | |
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| "We Believe" Campaign | "Beyond Belief" Campaign | |
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Resources and Tools
Demographic Studies and Mailing Lists
Our demographic studies and mailing lists help you understand the needs of families in your community and reach them directly with your message.
Tips and Tools Newsletter
Receive useful tips, advice and ideas in your email inbox with the bi-monthly {in}Box E-news.
A Complete Branding Guide for Today's Lutheran Schools
Download this comprehensive tool and discover why branding matters in a ministry setting. You'll explore the basics of branding, understand how to build a total campaign, consider how social media can help your plan and more.
Workshops, Webinars and More
The next Project School Zone LIVE webcast is May 22 at 4:30 p.m. (CT); the topic is "Socially Savvy School Marketing." Tune in and connect with other audience members on our Ustream Channel.
From the Ustream channel, you can view past programs such as:
- "Best Practices Marketing Lab"
- "A Whole New You: Reinventing Your Brand in the Face of Crisis"
- "Live the Brand: Crafting a Consistent Story from Front Door to Faculty"
- "Get on the Brand Wagon: Build an Internal Culture that Works"
- "Out of the (Mail)box: Promotion and Publicity That Really Works"
- "Identity Crisis: Discovering and Developing Your School's Brand DNA"
Success Stories
Lamb of God ‘Reaching Higher’ in Las Vegas
In a city where taking chances is the order of the day, one Las Vegas school is doing no such thing. Lamb of God Lutheran does not gamble with its students’ educations, or the best way to promote its school in the community.
Using LCEF’s Project School Zone marketing resources, Lamb of God held an open house in January that was well-attended. Leaders expect to add five to 10 new students to its enrollment.
Branding Guide, Webinars Help Board Plan Strategy
Leaders at Community Lutheran School, Readlyn, Iowa, turned to Project School Zone when they began their marketing efforts.
"It was natural to go to LCEF because they have so many resources," said Janet Huebner, treasurer of the school's Board of Education and the marketing committee lead. The board used LCEF's mailing list services and specifically designed marketing materials such as tri-fold brochures and a 7-by-14-foot banner to gain community awareness of its preschool and elementary school. They also used the "Branding Guide for Lutheran Schools" and webinars as they planned their marketing strategy. Huebner said they liked that the materials are Christian-education related. In 2011, Community's enrollment increased six students over the previous year.
Huebner said the biggest first step "is to just get started and you will develop a feel for what works for your school…Don't over-architect it, and always keep your school and its direction in your prayers. The Lord will guide!"
