Marketing Your School

Your Lutheran school is worth knowing. Choose from one of four complete branding campaigns below, and explore our free tips and tools to discover how your school can strategically increase its visibility, clarify its core messages and strengthen awareness of its programs among current and potential families.

Campaigns

Communicating your message starts with a great campaign.

Our campaigns are flexible so that you can customize content to reflect your school's unique message and mission.

Plus, we offer a complete series of materials that go beyond "just" a postcard and help you amplify your message consistently and clearly.

You can choose from early childhood, elementary or high school resources and from three ethnic settings to design a campaign that appeals to your audience and fits your needs.

"Reaching Higher" Campaign		"Believe In" Campaign
"We Believe" Campaign		"Beyond Belief" Campaign

Resources and Tools

Demographic Studies and Mailing Lists

Our demographic studies and mailing lists help you understand the needs of families in your community and reach them directly with your message.

Tips and Tools Newsletter

Receive useful tips, advice and ideas in your email inbox with the bi-monthly {in}Box E-news.

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A Complete Branding Guide for Today's Lutheran Schools

Download this comprehensive tool and discover why branding matters in a ministry setting. You'll explore the basics of branding, understand how to build a total campaign, consider how social media can help your plan and more.

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Workshops, Webinars and More

A new school year, new Project School Zone panel discussions!

The series continues with "A Whole New You: Reinventing Your School Brand in the Face of Challenge, Change and Crisis" Jan. 13, 2012 at 12:30 p.m. (ET). This free session will stream on theProject School Zone Ustream Channel. Please register at Eventbrite.

Past discussions are still available on Ustream:

• "Live the Brand: Crafting a Consistent Story from Front Door to Faculty"
• "Get on the Brand Wagon: Build an Internal Culture that Works"
• "Out of the (Mail)box: Promotion and Publicity That Really Works"
• "Identity Crisis: Discovering and Developing Your School's Brand DNA"

Success Stories

Leaders at Community Lutheran School, Readlyn, Iowa, turned to Project School Zone when they began their marketing efforts.

"It was natural to go to LCEF because they have so many resources," said Janet Huebner, treasurer of the school's Board of Education and the marketing committee lead. The board used LCEF's mailing list services and specifically designed marketing materials such as tri-fold brochures and a 7-by-14-foot banner to gain community awareness of its preschool and elementary school. They also used the "Branding Guide for Lutheran Schools" and webinars as they planned their marketing strategy. Huebner said they liked that the materials are Christian-education related. For fall 2011, Community's enrollment is up by six students from last year.

Huebner said the biggest first step "is to just get started and you will develop a feel for what works for your school…Don't over-architect it, and always keep your school and its direction in your prayers. The Lord will guide!"