Marketing to Your Community

Community Demographic Studies

Demographic reports are offered through MissionInsite, LCEF's partner. When considering new mission opportunities, the data provided is essential to plan for growth, develop effective mission and ministry, plant new churches and reach more people. For established ministries, the data provided is essential in planning your marketing and communications plan, and reaching the appropriate audience.

MissionInsite's reports combine updated U.S. Census data, marketing research data and religious information to give you a complete and comprehensive look at the people in your community.

This online resource may be available directly from your district—check our list to find out more about your district's demographics services. If your district does not have MissionInsite, the LCEF national office staff will be happy to help. Start discovering your organization's ministry opportunities today!

Resources available through MissionInsite:

• Analysis Tools. Choose from preset geographies such as ZIP codes, U.S. Census tracts, cities or counties, or from your own custom geographies for reports.

• Reports. The user-friendly, four-page QuickInsite Report provides just enough information for a first look at your area. A FullInsite report provides 18 pages of community demographic information integrating data, graphs and text analysis. The ExecutiveInsite Report provides a strategic analysis of your area around 12 "insites" that are essential for ministry planning.

  All data provided by MissionInsite contains current-year updates for population, households, and families in the study area, as well as age, income, ethnicity, phase of life (generational) and MOSAIC segmentation (lifestyle) information. Many variables are integrated into five-year projections.

• ViewPoint. "Insite" into the beliefs, values and lifestyle preferences of the community selected. ViewPoint provides 120 current variables for religious practices, lifestyle preferences, personal preferences, life concerns and well being, social values and charitable contributions.
• Optional Congregant Plotting. Plot your current church members/visitors on a custom map you create.

You may use your Demographic Study to formulate a targeted "Neighbor to Neighbor" Mailing List to communicate a special event or new ministry. To order a Mailing List, call 1-800-843-5233.

If congregation's outreach includes a school, our school marketing resources and "Neighbor to Neighbor" Mailing List service may be helpful.

Mailing List Services to Reach Your Community

LCEF's "Neighbor to Neighbor" Mailing List Service lets your congregation, school or organization reach out by name to whatever demographic group is the right fit for the ministry program you want to promote.

Through LCEF's "Neighbor to Neighbor" Mailing List Service, you can purchase targeted mailing lists to reach the most receptive audience. You may order a list even without a demographic study, however we recommend using the two services together for the most effective communication campaign possible.

Become a beacon of hope, support and Christian witness in your neighborhood and community! Order a targeted mailing list by calling 1-800-843-5233.