2013 Competition Highlights

National Student Marketing Competition
National Student Marketing Competition
National Student Marketing Competition

National Student Marketing Competition

The third annual National Student Marketing Competition, sponsored by the Lutheran Church Extension Fund, is an incredible opportunity to partner with the Concordia Universities as we further our mission of serving The Lutheran Church—Missouri Synod (LCMS).

The 2014 competition assignment asks students to develop a cooperative marketing plan involving a partnership between LCEF and LCMS elementary and secondary schools, individually and collectively. The desired outcome of this cooperative marketing plan is twofold:

  • Increased enrollment in Lutheran schools, resulting in sustainability of the school, and an effective mission offering to the school's community.
  • Increased awareness of LCEF as a ministry partner, empowering ministries in Kingdom work.

The competition culminates April 4, 2014, at the LCMS International Center in St. Louis, Mo., with presentations by the participating teams.

LCEF looks forward to the opportunity to interact with Concordia University students and providing them with a unique "real world" educational experience. We also look forward to the reverse mentoring the students provide when they share their view of the world. In addition to the benefit of the experience, the teams also take home a monetary award for their schools.

A number of resources about the competition are available on this webpage. If you have additional questions, please contact Becca Jones, Sr. Vice President—Marketing and Customer Support, at or 800-843-5233.


Download all National Student Marketing Competition materials.

This packet includes:
  • 2013 Annual Report
  • 2013 Competition Summary Sheet
  • 2013 LCEF Offering Circular
  • 2014 NSMC Case Study
  • 2014 NSMC Complete Competition Book
  • 2014 NSMC Policies and Procedures
  • 2014 NSMC Registration Form
  • Ministry & Business Plan FY 2014-2016
  • LCEF Brand Manual
  • Logos in EPS and PNG formats:
    LCEF Primary Logo
    LCEF Secondary Logo
    LCEF Swoosh
  • Fonts:
    Quattrocento Sans